GIFS are an internet mainstay. They are here to stay and being used
What is a GIF?
GIFs are animations based on timed delays. They are also set in loops, this makes them enjoyable.
The great thing about GIFs is that there’s one for every moment. They can be used for stunning images in presentations.
The power of GIFs
Can boost open rates by 6%
Can increase click rates by 42%
Drove a 103% increase in conversions
Grew revenue by 109%
GIPHY
Recently acquired by Facebook for $400 million
700 million users
10 billion GIFS each day
Videos and memes
Available as iOS and Android apps
REACTION GIFs
100 million monthly website visits
30 % of visitors from the US
GIFBin
GIFBin staff create some of its GIFs
Receive just under 50k monthly visits
France and the US make p a third of GIFBin’s most frequent visitors
Tumblr
Hosts over 500 million blogs
Over 15million posts published each day
Users can post text, photos, GIFs, videos and audio
Imgflip
Receives 11.2 million visits per month
Offers API and Slack integration
Imgur
Reaches 300 million people per month
Receives one billion post views per month
Offers Imgur Emerald, a subscription service,ad-free experience and premium perks.
Tenor
300 million monthly users
12 billion searches per month
Available as iOS and Android apps
Reddit’s GIFs community facts and figures:
Created in 2009
21 million members
Supports gif, .gifv, .ogg, .mp4, and .webm file formats
Available as iOS and Android apps
Also has sister Reddit’s for many other categories
Read the original article here
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