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APIs: What are they, and why should marketers care?

As a campaigner, information is your friend and, you probably rely heavily on data, systems, and collaboration. An API is just that, a set of tools used to connect what you have with what you need. The capabilities are almost endless and give you the power to increase the share of information. A commonly used API platform is Slack. It integrates with a number of platforms to pull files, communication, and social media into one place so your team members can collaborate seamlessly. This article shows a number of ways you can implement APIs for your next campaign.


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics? – Then it's time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

They say, he can find a third way when others can see only two.

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