Audience segmentation is about finding your ideal clients and choosing the right way of interacting with them. It’s the process of separating a large audience into smaller groups who have similar needs, behaviours or characteristics. This strategy is all about customising the information and making it more personal to increase the chances of engagement. Using quality data and information that you have about an audience, will contribute to a campaign by tailoring messages and approaches to each segment. Audience segmentation recognises that groups will respond differently to messages and is an efficient approach to marketing.
If you’re looking to enhance connection with an audience, take a look at this easy to read a useful article. Among other valuable lessons you learn when it makes sense to use segmentation and how you can segment an audience.