While carousels can be an eye-catching feature for your website, there is cause for concern that it may destroy your websites conversion rates. It is a belief that because of our lack of focus, the changing images deter us from being able to make a decision. Too many options can cause confusion for your clients. The best advice from this article is to conduct an A/B test and choose the image and copy that has the best conversion rates. Read more to see how to further your optimization.
For the complete article, continue reading here: https://blog.hubspot.com/marketing/image-carousel
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Campaigning in the age of algorithms
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