How many emails are delivered to your inbox everyday? How many did you open? Once you opened it, did you read the whole thing? If you read to the bottom, did you respond? Most likely you didn’t. The reason you didn’t respond is probably for the same reason your emails get the same kind of response. This article explains the difference between writing for the reader’s perspective and at which point the email loses their interest. If you want to see a higher response rate, make a few changes to how you formulate your messages and see if you get a better outcome.
Read the full article for tips on how to write more effective emails: https://zapier.com/blog/email_strategies/
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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.
Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».
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