Email personalization is the act of targeting email campaigns to specific subscribers using the data and information you’ve already collected from them. This could be their names, products they’ve purchased, their location, how active they are on your app, or any other of a broad range of data.
There are several places you can include personalization in your email marketing:
Benefits of Email Personalization
Stand out with targeted and tailored content
Get better open rates, click-through rates, engagement, traffic to your site and sales.
There have been several studies conducted on email personalization that have found that Millennial brand loyalty increases 28% if they’ve received personalized communication (SmarterHQ).
Not only that, but a 2019 report from The Relevancy Group and Liveclicker found that email marketers using advanced personalization techniques see up to a $20 return on every $1 invested in email marketing.
E-mail Personalized Best Practices
Create customers persona
Segment your email list
Leverage dynamic content
Use personalization naturally
Test your emails
Use email automation
Include product recommendations
Use browser history
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