While keywords may have seen its glory days, it isn’t over for the once popular, fool-proof traffic generator. Instead of cramming as many keywords as you can find into one long paragraph to generate traffic, search engines are looking for relevance and context in relation to your keyword use. The obvious point is to build authority within your niche. Providing additional information along with your keywords will help to establish a competitive edge.
Three ways to find keywords that will work, are contained in this article, and can help provide a clear understanding of how to increase your site traffic: https://blog.hubspot.com/marketing/keywords