Facebook has so many features that it’s easy to overlook some of the best ones.
These include :
Creating custom call-to-action (CTA) buttons
Getting 3x more views on your videos
Changing up the standard Facebook font to stand out on users timelines
Facebook hacks for your business
On every Business page, you can add a customized CTA button.
Some of the options include:
Book Now
Contact Us
Use App
Play Game
Shop Now
Sign Up
Watch Video
Watch video
Watch Video
Create Custom Facebook Tabs
Another 100% free way to boost conversions from your Facebook page is with custom Facebook tabs. It’s a lesser-known Facebook trick that is fully customizable. You can use tabs to:
Add more information about your business
Add another CTA to sign up for a free offer
Answer any frequently-asked questions
Highlight videos or your community page
Go Live to skyrocket brand visibility
OK, Facebook Live isn’t so much a trick, but it’s a great format you can use to boost your brand’s visibility without feeding the Facebook Ad machine.
Use Facebook Audience Insights
Audience Insights is a little different than your standard Page Insights. Instead of giving you information on pure Facebook Engagement metrics it helps you understand who makes up your Facebook audience.
Install the Facebook Pixel
Got a budget for Facebook Ads? It’s a small bit of code that will track users interactions with your Facebook Ads and your website.
To create a pixel:
Navigate to your Facebook Ads Manager dashboard
Click on the hamburger icon and select All Tools
Click on Pixels under the Events Manager section in the Measure and Report column
Follow the prompts
Switch up your Facebook status font
To use the Font page changer, type your text in the box, choose your style, Command + A to select your text and Command + V to paste your status into Facebook.
Download Facebook photo albums
Use DownAlbum for Chrome extension. Navigate to the album you want to download
Click the DownAlbum icon in your browser
Select Normal
Once the new page loads with the album, use the Ctrl + S keyboard shortcut to save all the pictures at once
Check how much time you spend on Facebook
Open the app and tap on the hamburger icon on the bottom right of the screen
Scroll down to Settings & Privacy
Tap on Your Time on Facebook
Add an extra layer of security to your account
Enable two-factor authentication
Enable alerts about unrecognized logins
Choose three to five friends to help you regain access to your account if you get locked out
Choose a legacy contact to manage your account
When you select a legacy contact, Facebook will let that person manage your account after you pass. Your friend or family member will be able to:
Write a post for your profile
Respond to friend requests
Update your profile and cover photo
Download all your Facebook data
Delete your account
Reply to messages instantly with a bot
Go to your Facebook Business Page and click on Settings in the top right-hand corner
Click on Messaging in the left-hand column
Scroll down to Set Up Automated Responses and click on Set Up
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