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How Artificial Intelligence Is Transforming Digital Marketing

There is no question that AI has already made a lasting impact in the marketing industry; but the real question is, how deep are its capabilities and what can we expect in the future? AI stands for Artificial Intelligence, but it might be easier to think of it as Automated Intelligence, where it takes what humans have already figured out, and finds a way to do it faster and better. For example, content generation, digital advertising, and chatbots are all forms of AI that have taken over the industry, because the tasks are targeted and uniform. In the future, key things to watch are behavior and predictive analysis, when information can be analyzed without human interaction.

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