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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level

Your potential clients are looking for a solution to a specific problem. So instead of sending them to a generic sales funnel that serves as a catch all for every inquiry, why not design a funnel based on the benefits they are looking for? It is called Benefit Segmentation, and will allow you to intelligently divide your leads into categories. This method helps to determine the sales pitch, the marketing strategy, pricing and placement for your products and services for each potential customer. This article will show you how large brands incorporate this method, and how you can develop one of your own:

Photo by Campaign Creators on Unsplash

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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