How Content Curation can Fit into your Marketing Strategy

Social media, newsletters and your web site should show a good amount of original content; however, there are times when you need to share content from outside sources. How should you do this? Just as there is a strategy for sharing original content, there should be a plan for how to properly curate found content.

This article will provide tips for curating your marketing strategy for your audience: https://www.activecampaign.com/blog/content-curation-marketing-strategy


This is how we do it: Peter selects and comments on content which he collects with the help of Feedly. His comments help our content marketing team to write a summary of each article. Then we share that content through our channels. If you start from scratch Peter recommends thescope.com Their software and services are designed for content curation.


P.S. The content Peter selects is always around news regarding strategies, technologies and techniques that are useful in as many campaigning fields as possible.


Photo by Patrick Tomasso on Unsplash

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