How «Microcopy» Can Get You More Conversions (from Leads You Already Talk To)

Every action needs details. While it is a common understanding that most people don’t have time to read the small print, it is still very necessary to provide them. Once a lead is ready to engage and purchase your offering, the questions begin to fire off in their head. Wouldn’t it be a great idea to provide them, before they ask? That’s the idea behind ‘micro-copy.’ This is the information provided as additional instructions, that guide them to what is coming after the sign-up button. It is the context for how their information will be used after submitting. Shipping Information, registration details, free-offering for a trail period. Those are all examples that can work for micro-copy.

In this article, you will find tips and examples for creating micro-copy to support your conversion goals: https://www.activecampaign.com/blog/microcopy


Photo by Adeolu Eletu on Unsplash

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