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How «Microcopy» Can Get You More Conversions (from Leads You Already Talk To)

Every action needs details. While it is a common understanding that most people don’t have time to read the small print, it is still very necessary to provide them. Once a lead is ready to engage and purchase your offering, the questions begin to fire off in their head. Wouldn’t it be a great idea to provide them, before they ask? That’s the idea behind ‘micro-copy.’ This is the information provided as additional instructions, that guide them to what is coming after the sign-up button. It is the context for how their information will be used after submitting. Shipping Information, registration details, free-offering for a trail period. Those are all examples that can work for micro-copy.

In this article, you will find tips and examples for creating micro-copy to support your conversion goals:

Photo by Adeolu Eletu on Unsplash

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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