This article shows how the advancements in neuromarketing can help deliver accurate measurements.
Traditional and digital marketers may differ in their tactics and debate over which is more effective; however, neither approach can accurately measure emotional response. With the advancement of neuromarketing, a blend of neuroscience and marketing, advertising strategies can be delivered with better accuracy. While measuring likes, views and subscriptions are helpful, neuromarketing can depict the biological responses to content. This can help the company deliver better stories, save millions in ads, and host engaging conferences.
Continue reading this article to see how companies are embracing the new technology and discover how it may help you: https://blog.hubspot.com/marketing/neuromarketing
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Campaigning in the age of algorithms
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