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How Social Media Automation Saves Business Resources

Social media has been playing a very important role in building a brand’s reputation. 91% of businesses use social media marketing for brand awareness, interaction, prospecting and even sales.


This is a huge market of over 3.48 billion social media users worldwide.



Money, time and effort can get wasted when social media isn’t done well thus the need for AI-powered tools in optimizing a company’s presence on social media platforms. These tools help you manage social media in a more seamless and strategic way.


How can social media automation save business resources?


Chatbot technology offers 24/7 customer service


Guiding a customer through a funnel can be an expensive undertaking. This is where automation comes in. In a Facebook page, a chatbot can great your prospects and provide them with basic information on your products or services. They can also redirect to a website or help with the purchasing process.

The highest customer service attribute which 75% of customers value is fast response time.

In the banking and healthcare sectors.


Chatbot key statistics


  • A chatbot saves 4 minutes compared to traditional call centres

  • In the banking sector, every chatbot interaction will have saved $0,70 by 2022 for messaging chatbots.


It is also important to note that chatbots can only do so much. For detailed information, the team needs to come in.


Immediately join conversations about your brand or product


Social media listening tools are great to find out what people are saying about your brand. It’s great to engage in conversation whether it’s a positive or negative review

AI power tools like Social bakers or review software like Weave, make it easier to track your brands reputation.


Conclusion


Once you learn how to automate on social media with different kids of tools and software, your team can focus on other tasks.


Read the original article here


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