This article experiments with the copy length to maximize campaign performance.
Contrary to the experts that claim the best way to achieve maximum leads is to have short copy, emojis and a few key points, the ads with at least one paragraph achieved the best performance, and the results improved over ads with only one sentence. It may be hard to adjust to a longer ad copy, so a few tips are to use analogies, customer reviews and entry points to dispel common beliefs. While it is a good idea to experiment, keep in mind the headline, the ad image or video still rank higher in visibility.
If you are considering a way to refresh your ad strategy, consider experimenting with the tips in this article: https://omr.com/
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Campaigning in the age of algorithms
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