This article shows how to attract traffic to your site using rich snippets, a strategy utilizing images, ratings and other meta data such as dates, locations and authors information.
By drawing attention to the visual aspects of your site directly in the Google search, you can increase click-through rates, even if you are not in the top spot. In order to create rich results, you will first identify the information needed to display accurate results, and create tags using the Google Structured Data Markup Helper. You will also create HTML in order to tag your content with microdata, and insert the code into your content management system. Once you have constructed your snippet, you should test using Google’s Structured Data Testing Tool. As in all thing SEO, it will take time to see results, so keep a watch on your numbers and expect changes within a few weeks.
For the complete instructions, continue reading: https://blog.hubspot.com/marketing/how-to-use-google-rich-snippets
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