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How to Build a Brand Through Live Streaming [+ Examples]


A video marketing strategy is crucial to building brand awareness and expanding your reach. Video content is preferred than any other types of content.


In 2019 alone, people watched 1.1 billion hours of live video, and 82% of people prefer live video from a brand over standard social media posts.


Additionally, live streaming is an effective method for building trust and demonstrating authenticity.


However, one significant downside to live streaming is the unpredictable nature of it, which makes your content prone to flaws.


6 Ways to Use Live Streaming to Build a Brand


1. Live interviews - Although it might seem obvious, live interviews should be live- streamed, not pre-recorded.

2. Brand news and messages - Announcements or other news-related messages are a wonderful opportunity to keep in touch with your customers.

3. Webinars - Get your leads and conduct an educational session, explaining the principles of your work and promoting your brand values.

4. Live Q & A - Additionally, live Q & As seem to be the easiest and quickest way to tell the world what your brand about.

5. Product promotions and releases - This provides a sense of authenticity and trust into your product releases.

6. Influencer live streams - Influencers likely already know how to speak on camera to an audience, it saves your employees some stress to not be on camera.


6 Examples of Brands Using Live Streaming


  1. Apple - Chooses live streaming to promote its new releases.

  2. Microsoft - Microsoft live streams product announcements and internal training for workers, as well as software releases and updates.

  3. Nissan and General Motors- Both these automobile manufacturers have presented their new cars via live streams.

  4. Kohls - Another successful live streaming strategy was used by Kohl's in 2016. It used influencer marketing to promote its Black Friday sales on Facebook Live.

  5. Nestle - Another example of a successful influencer live stream is Nestle's Drumstick marketing campaign.


Read the original article here


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