GIFS are seen as a way to add colour but did you know that search engines like GIPHY, Gfycat and Tenor have special accounts for brands, agencies and artists?
Why do you need a GIPHY brand channel and how do you start with GIPHY advertising?
What is a GIF search engine?
It is a search engine that returns relevant GIPH results.
What is GIPHY?
It’s a GIF search engine serving more than 7 billion GIFS and stickers to 500+ million users every day.
Why create a GIF strategy?
People love GIFs!
More than 70% of people living in the United States use emojis, GIFs and stickers in their daily communications.
How to use GIFY marketing for brand awareness.
Create a GIF brand channel
Target the right keywords
Create your GIFs
Track your GIPHY marketing performance
How to optimize your brands GIFY channel.
Use relevant tags
Limit the number of tags
Spy on your competitors
Use popular branded keywords
Read the original article here
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