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LinkedIn for Business: The Ultimate Guide


LinkedIn is the world’s largest professional network with over 675 Million users.

It is used to build networks and managing a professional identity.

The real power of LinkedIn is the ability to optimize your existing network to attract top talent, establish your brand and lead generation.

To maximize LinkedIn for your digital marketing, a company page is important.


How do you set up your page? Here are the steps :


  • Create the company page

  • Add a profile picture

  • Compose a company description

  • Manage page administrators


How to build a LinkedIn marketing strategy :


  • Target customers and connections

  • Publish and share relevant content

  • Include visual media content

  • Participate in LinkedIn groups

  • Create a content calendar

  • Encourage employee interaction

  • Consider the LinkedIn algorithm

  • Use LinkedIn ads

  • Monitor LinkedIn analytics



Even if your company is just starting out on LinkedIn, sticking to a strong marketing strategy will help you build credibility and a valuable network.


Read the original article here


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Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics?

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