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LinkedIn Publishes New Guide on How to Make Best Use of its Platform

LinkedIn is a platform that has so much to offer. LinkedIn has published a new guide to help social media managers to maximize engagement, boost content reach and fuel sales potential through connections.

The 32-page guide is split into five parts:

  • "Your business case for investing in social"

  • "Why social media managers should spend time on LinkedIn"

  • "How to tell your brand's story on LinkedIn"

  • Building your audience on the platform

  • A guide to LinkedIn's paid ad solutions

LinkedIn also includes key pointers on how to maximize company page engagement, including:

  • Respond to comments

  • Take advantage of hashtags and @mentions to boost post reach

  • Include a call to action

  • Act on Page insights to grow your audience

There's a range of helpful tips here, and while's there's no new information, as such, there are some good points to consider in your strategy, which will help to improve your LinkedIn presence.

Read the original article here


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