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Mass Email Is Dead. Try This Better Marketing Strategy Instead [+ Examples]

Email prospecting is a tried and true, but old and antiquated strategy. The one-size- fits all approach can be damaging to your client base, as it makes a few generic assumptions, and could potentially deliver a few unsubscribes. Today’s consumer expects focused and tailored information, and by crafting your message to a specific event or expertise, will increase your chances of moving people through your pipeline.

Read on for other ways to hook your prospects:

Photo by Nikolay Tchaouchev on Unsplash

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