Mass Email Is Dead. Try This Better Marketing Strategy Instead [+ Examples]
Email prospecting is a tried and true, but old and antiquated strategy. The one-size- fits all approach can be damaging to your client base, as it makes a few generic assumptions, and could potentially deliver a few unsubscribes. Today’s consumer expects focused and tailored information, and by crafting your message to a specific event or expertise, will increase your chances of moving people through your pipeline.
Read on for other ways to hook your prospects: https://blog.hubspot.com/sales/mass-email-marketing-ss
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