Micro Conversions: What They Are, Why They Matter, & How to Track Them

This article demonstrates how to effectively use micro-conversions as a step in your buyer’s journey.


While micro-conversions seem to be minor, if used properly, they can prove to be very effective in your marketing efforts. At some point, it may be worth taking a look at the source of your ad efforts, to help determine how your users are converting, from email sign-ups, watching a video, or tweeting about your company. By using analytic tools, you can track how potential customers use and interact with your site. The information you find can help to determine if a high traction page has enough CTA’s, or if a low traction page has too many, and if it would be beneficial to perform an audit for a deeper analysis.


Continue reading this article for a walkthrough on how to setup a micro-conversion analysis: https://blog.hubspot.com/


************* Promotion *************

Campaigning in the age of algorithms

Secure your ticket now: http://l.ticketino.com/CSCH19


You like this content? Subscribe to your newsletter now: http://businesscampaigning.12all.com/f/1920

1 Ansicht

© 2019 – Campaigning Summit Switzerland