This article shows the reader how to use controversial advertising effectively.
In today’s society, customers are looking for brands that take a stand on current social issues.
The main goal is to resonate with a customer’s core values and strengthen customer loyalty.
While the subject matter can be sensitive in nature, it is possible to craft an effective message that encourages productive conversations and resonates with the customer. Customers can spot an ingenuine ad, so it is best to remain authentic and make sure the message and elements of the ad are in line and on topic. If the ad is executed poorly, however, the response can have negative effects that may take years to come back from.
If you want more examples of how to strategically craft a controversial ad, read this article before you begin: https://blog.hubspot.com/marketing/controversial-advertising-examples
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