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Snapchat vs. TikTok: What Marketers Need to Know

GenZ is coming! GenZ is coming! Does this sound familiar? A few years ago, a ton of information was buzzing around Millenials, and how to market to this incoming wave of young, vibrant people. The comparisons between Facebook and Twitter at the time, made room for Vine and then Snapchat. Now, in 2020, we are facing GenZ, a group of highly creative, tech-savvy, young people that are very aware of typical marketing techniques, and creating new rules around social media usage. So today, we look at Snapchat vs. TikTok and how the two platforms stand-up to each other.

Read the full article here to see the surprising results!


Are you facing an impossible mission in the fields of leadership, marketing, communications and/or politics? – Then it's time to contact Mr. Campaigning. Since 1998 he has been supporting startups, global companies, organizations, and individuals. His clients range from "A" like ABB to "W" like the World Economic Forum in Davos.

They say, he can find a third way when others can see only two.

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