The passive partner. Whatever you suggest is fine. Everything is no problem. Yet, you miss the interaction that you once had. You ask yourself: Is it all gone? Is this what I really want?
No, no, we are not talking about romantic relationships. Actually, we are talking about you and your subscribers. According to the digital marketing firm Lyris, you should expect to lose 30% of your email subscribers every year. One reason for this loss is the lack of engagement. Are your subscribers truly engaged and regularly interact with your emails? To measure email engagement, you firstly need to define what you call success. Once you know that, you can tailor your emails in a way that the increase engagement to a maximum. One way to increase your clients engagement is by teaching or giving them something useful (e.g. a free template) or by adding movement to your emails by animating your ads.
Continue reading and break free of your passive relationship today: https://www.activecampaign.com/blog/email-engagement/
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Campaigning in the age of algorithms
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