Marketing campaigns are important for the success of a business for a number of reasons. To mention some of them, they can be a game-changing move to reach potential customers. They also stick with us long after an impression or purchase and give brands identity, personality, and emotion. This is a great guide for beginners. Even pros may get inspired.
Peter Metzinger's next book will guide you through the planning process in even more detail. It won't be cheap, though.
Here is the link to the full article: https://blog.hubspot.com/marketing/marketing-campaigns
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Campaigning Innovation 2019
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