If you are faced with the task of choosing between Facebook and Twitter to implement your social media strategy, you should consider a side-by-side comparison of the features, and notate which platform provides the most value for your needs. In this article, you will find a short breakdown between the two platforms to help you make an informed decision. While Facebook is great for long-term engagement and its addictive quality, your business my benefit more from the real-time and trending news that Twitter has to offer. Or, you may want to develop an ad campaign, and are looking for a cost-effective solution. If that is the case, Facebook may work best.
But don’t take our word on it, continue reading for the solution that will work for you: https://blog.hubspot.com/marketing/twitter-vs-facebook
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Campaigning in the age of algorithms
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