The use of hashtags is commonplace on social media. But does it also make sense on the business network LinkedIn?
For several years, the use of hashtags on LinkedIn was not possible at all. The platform deactivated the function to add hashtags because it was hardly used by users. At the end of 2019, however, the hashtags were fully integrated again.
But is their use on the business platform really advantageous?
Recommendation from LinkedIn: Less is more
What does LinkedIn say about the use of hashtags? In an interview with Social Media Today, Keren Baruch, Product Lead for Creator Strategy at LinkedIn, explains that the use of hashtags in moderation can make sense:
Using hashtags on LinkedIn helps you to:
Establish your credibility and expertise.
Reach people who value your insights.
Jumpstart meaningful conversations over shared interests by surfacing in search.
In addition, the proof of the pudding is in the eating. So just try different hashtags and see which ones can generate the most reach for your business.
Two advantages of community hashtags
In addition to hashtags that can be added per post, there are also so-called community hashtags on LinkedIn, of which you can select up to three for your profile. On the one hand, these allow users to find your profile through hashtags.
On the other hand, you can get an overview of conversations on the feed of the hashtag and participate in them - also a good way to gain new followers and strengthen the external impression of your brand.
Keep in mind that community hashtags should be clearly distinguished from hashtags per post: While the former should match your overall page and your interests, the hashtags of your posts can vary. So it's best to simply adapt them to the topic your post is about.
Hashtags are indispensable
The use of hashtags has also long been established on other social platforms - and in some cases is almost a must. For example, users on Instagram no longer ask themselves whether they should use hashtags, but how many.
While the platform, like LinkedIn, recommends only three to five per post, a higher number could make much more sense in terms of performance.
On TikTok, too, the use of hashtags has long been standard. And even YouTube followed suit with hashtag search about a year ago and now allows its users to find content by hashtag.
Here is another LinkedIn article on LinkedIn for business
Click here to read the original German article.
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