• Campaigning.Swiss

Wait, is dark mode actually bad for productivity?


While dark mode is touted as the latest and greatest feature of tech, it might not achieve the purpose it is advertised to achieve. Stemming from the early days of computers (dark screen, green text), it has been observed that dark mode actually decreases productivity, puts an additional strain on the eyes, and can even increase problems for those with astigmatism. Users found they have higher reading comprehension, detected more errors and read faster when using light mode. The effects of dark mode might be beneficial to one area: Social Media. It appears users have a tendency to spend more time on social media at night when using dark mode.




Continue to read this article at https://zapier.com/blog/dark-mode-bad-productivity/



************* Promotion *************


Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.


Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».


Bei Interesse: info@businesscampaigning.com



© 2019 – Campaigning Summit Switzerland