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Your Online Profile Consists of Three Layers, and you can only protect one of them

This article gives insight to how our data is used to create a “data double'', or a profile based on three layers of our social identity.

The first layer is the data we willingly put online, the second is behavioral observations and the last is the analysis of the first two. This profile gives advertisers the advantage of accurately predicting the information users are not willing to give up. By studying the behavioral predictions, advertisers can influence the decisions you have not yet made.

Before you delete your online presence, read this article to see how the information can be beneficial:

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Campaigning in the age of algorithms  

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