Artificial Intelligence is here, and there is no going back. Have you considered if you will be out of a job in the next few years? You might be safe if your career is in creative.
Writers, Editors, and Graphic Designers may be the least likely to be replaced. On the other side, Retail, Salespeople and Computer Support Specialists may be the most likely to lose a job to AI.
There is a bright side. Being an expert in your career, using situational context and having a human judgement will allow you to leverage the capabilities of Ai... for now!
As a campaigner you will certainly not be replaced so soon. We are experts in being no experts, in understanding a bit of everything and quickly diving deep into new fields to become experts in them as soon as needed. This quality, which allows us to find unconventional solutions to seemingly impossibly to solve problems is definitely something machines will not learn very soon. But they can speed up the process of learning about a new field. Since 2017 business campaigning GmbH has been using AI for Predictive Analytics to find the right messages and the right time to transmit out to the right people in the right tone. AI has become like a third arm to our campaigners.
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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.
Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».
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