This is an interesting time, to say the least, and the impact of COVID-19 can be seen across the globe. Observing the metrics across regions such as China, which is starting to emerge from the crisis to Italy and the UK, which are at the peak, and the United States which is at the beginning, we can see how social media has become an essential part of this pandemic. This article takes a look at paid advertising relative to the spread and recovery and provides a glimpse for marketers to pivot for the future.
Continue reading the full article here: https://www.socialbakers.com/blog/covid-19-is-changing-behavior-on-social-media-for-both-brands-and-users
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