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If you thought cookies were bad, just wait until you find out about this new tracking feature!

We have grown accustomed to cookie tracking on websites that we visit, and having the option of declining. Now advertisers have developed a new way to track your activity across apps and platforms on your mobile device. This is a very hot topic, and advertisers are actually divided, whether this new feature is a pro or a con to their current marketing efforts. One thing is for sure, the tactic is not going away anytime soon.

To find out if the new feature will aid your existing marketing plan, read the full article here.

Photo by Campaign Creators on Unsplash

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Die besten Kampagnen sind die, die von der Zielgruppe selbst entwickelt werden. Sie erzielen bis zu vier Mal bessere Resultate.

Dafür hat business campaigning GmbH das Target Community Lab™ entwickelt, ein spezielles Workshop-Design, das schon seit 15 Jahren Laien befähigt, Kampagnen-Konzepte zu entwickeln. Zum Beispiel die Kampagne für den Schweizer Kinohit «Mein Name ist Eugen».

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